Joo E (주이) is a South Korean singer under MLD Entertainment. She is the lead dancer and face of the girl group MOMOLAND.

Life and career

She was born in Bucheon, South Korea. She has an older brother named Lee Min Jae.[1]

She graduated from Hanlim Multi Art School on February 9, 2018.[2]


She had done nose surgery in high school before joining Duble Kick Entertainment, and then a month afterwards Finding Momoland began.[3]

2017–present: Viral success

Clips of her enthusiastically dancing to the group's song "Wonderful Love (EDM Ver.)" went viral led to a commercial deal with Tropicana. When her appearance in Tropicana company’s commercial became so popular, she got known as ‘Tropicana girl’.[4]

Joo E's landed another colorful commercial deal with Friends Marble a mobile game, where she sings along to a cute synth-pop song while showing off her now signature dance moves.[5] She has been chosen as model of a makeup brand baker 7, also starred with Seo Jang-hoon in Gorunsan advertisement.[6]

Because of her fun personality, every TV program’s guest as well as the hosts are usually seen full of laughter and joy due to her presence, it attracts known brands to cast her as an endorser and earned the position of 'Face of the group'.


Reality survival shows